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Pole And Aerial Divas Franchising

Franchising

Turn Your Passion Into Your Business

We’re a women-owned network of pole and aerial fitness studios, empowering women through strength, confidence, and community. For over 20 years we’ve set the industry standard with expert training, safe and supportive spaces, and a proven model that celebrates every woman’s journey.

With 0 failed studios, high staff retention, and unmatched support, Divas is more than fitness—it’s a movement. Want to be part of it? Enquire now and connect with Kennetta, our founder and franchisor.
20+ YEARS IN BUSINESS
WOMEN'S ONLY BUSINESS
INDUSTRY LEADERS

Turn Your Hobby Into Your Future

Your Studio. Your Community. Your Legacy.

Business Model

At Pole & Aerial Divas, you get to choose how you want to bring the Divas experience to your community. You can open a Pole Divas studio focused on pole dancing, start with Aerial Divas specializing in Lyra and Silks, or combine both to offer an exciting range of classes under one roof. Each option has its own unique energy, and some of our franchisees run both for the best of both worlds.
No matter which path you take, you’ll have access to our carefully designed class programs and a strong, well-loved brand. Our flexible business model gives you many ways to grow—whether that’s through classes, workshops, merchandise, private lessons, or special events. With Divas, you get the freedom to run your studio your way, with a supportive team backing you every step of the journey.

Brand & Community

Joining Divas means being part of a powerful community and an iconic Australian brand. Our network supports women’s fitness and empowerment in welcoming, inspiring spaces—run by women, for women. Surrounded by experienced business owners and industry leaders, franchisees gain so much more than a fitness studio: they join a movement built on pride, passion, and success. Our collective reach—across website, social media, and community events—ensures every studio thrives and every owner feels supported.

Training & Support

From the moment you join us, you’re not doing this alone. Our founder, Kennetta Hutchens, and the entire head office team are in your corner. You’ll get hands-on training and a proper induction in how to run your business — so you’ll feel confident leading the studio. We pride ourselves on real, practical support: ongoing mentorship, technical troubleshooting, dance and syllabus advice, plus lots of help with marketing and connecting in the community. Regular meetups and chats with other owners mean you’re always part of something bigger. At Divas, we believe in you and we’re here to back you every step as you grow your business—because your success is our success, too.

Are you Looking for a New Business Opportunity?

As a franchisee here is what you get: 

  • Fully choreographed and specifically designed pole dancing courses, lyra and silks courses, casual classes, and workshops 
  • A highly recognized brand in pole dancing and fitness in Australia, with national & international exposure
  • Bespoke studio designs that rival any other pole or aerials school anywhere in the world
  • Become part of a group of existing studios that are already operating at capacity
  • Extensive induction & training programs
  • Ongoing professional, technical, and dance support
  • Use of our extensive and thorough training program for new and existing instructors, ensuring you provide the best quality classes consistent across the network.
  • Access to branded merchandise and excellent buying power with suppliers for other pole/aerial fitness gear
  • Exposure on our website, in eNewsletters and in constant news and events updates
  • Exposure on our highly visited social media pages with a reach of over 200,000 fans
  • Function packages designed to cater for any kind of special event, both in and out of our studios
  • By far the most fun & sexy women’s-only franchise in Australia

Join the Pole & Aerial Industry with Divas

Are you ready to lead a community where fitness meets empowerment and self-expression? Joining Pole & Aerial Divas means more than opening a studio—you become the heartbeat of a vibrant, supportive space where women of all ages come to build strength, confidence, and joy. Whether your passion lies with the artistry and athleticism of pole dance or the thrill of aerial Silks and Lyra, you’ll be stepping into a business that transforms lives every day. With the support of an experienced team and a trusted brand, you’ll have everything you need to inspire, grow your studio, and create a meaningful impact.

Enquire NowBe the Heart Behind the Studio
VICTORIAN LOCATIONS NOW AVAILABLE | ENQUIRES OPEN FOR NATIONAL LOCATIONS
Blackburn
Brighton
Chadstone
Clayton
Dandenong
Eltham
Ferntree Gully
Geelong
Glen Waverley
Hawthorn
Narre Warren
Pakenham
South Melbourne
Sunbury
Central CBD
Docklands
East End CBD
Queen Victoria Market

Looking to Join the Pole/Aerial Industry?

Divas Franchise team should possess:

  • A passion for pole dancing, silks or lyra
  • Determination to own and operate your own franchise 
  • Prior dance/fitness history
  • A commitment for a minimum of 5 years 
  • Previous business skills (preferred but not essential) 
  • Sales, people and leadership skills
  • Access to finance
  • We also take into account your lifestyle, hobbies & interests, employment history, dance/fitness history and your health and fitness values. Please note that we will background check your financial history and your employment history.
Start Fresh in a New Territory

If you’re ready to build your dream studio from the ground up, choose one of our available territories and create a new Divas studio. You’ll benefit from our trusted brand, expert support, and proven systems designed for success right from day one.

Enquire Now
Rebrand or Join Divas

Already own or interested in purchasing a Pole or Aerial studio? You can transition your existing business to the Divas brand and tap into our community, full training programs, and ongoing support. This pathway allows you to reinvigorate your studio with the strength and spirit of Divas while maintaining the foundation you’ve worked hard to build.

Enquire Now

Both pathways connect you to a supportive network of passionate women, comprehensive training, and industry-leading business tools. Whether launching a new studio or transforming an existing one, Divas is here to help you empower your community and grow your legacy.

Meet Kennetta - Founder of Pole & Aerial Divas

Kennetta Hutchens

Kennetta Hutchens is the founder and franchisor of Pole & Aerial Divas, one of the most respected names in the pole dance industry. After opening her first studio in 2004, she developed a franchise model that combines commercial success and professionalism, resulting in seven franchises and one company studio.

In 2011, Kennetta launched Aerial Divas, the world’s first dedicated Lyra and Silks studio, now available in four Pole Divas locations where each student has their own apparatus.

Renowned for her passion, business knowledge, and industry support, Kennetta is a pioneer in Pole & Aerial. She speaks at industry events and has been recognised as the #1 Most Influential Pole Business Owner (2016) and the first inductee into the Australian Pole Dance Industry Hall of Fame (2022).

Meet Our Franchisees

Davina Currie

“Back in 2006, I opened a Pole & Aerial Divas franchise because I wanted to be involved in something different that was still along the lines of fitness and dance, given that was my background. Even back then, it was an easy process where I felt supported all the way. Kennetta’s passion was clear, and I knew that we would get bigger than just the two of us. And we certainly have! Now I have the support of a whole team, whether it is from tech to marketing or just the other owners.

It is still one of the best decisions I have ever made, and to this day, I thoroughly enjoy working alongside Kennetta, the other Bosses, and managers! Kennetta’s drive and passion will never stop, which is such a testament as to why the brand as a whole is so successful and continues to grow.”

Pole & Aerial Divas Mornington Owner & Franchisee since 2006

Tania Fletcher

“I started pole dancing at the Prahran studio in 2005 and began teaching there in 2007. After seeing the incredible effects pole dancing had on my students’ confidence and self-esteem I realised Pole Divas didn’t just offer fitness classes, but an opportunity for women to grow and express themselves in a caring, supportive environment.

I wanted to provide this experience for women in the western suburbs and there was no doubt that Pole Divas was the way to do it. I loved the structure and vibe of the classes and wanted to remain part of what I believe is Australia’s leading brand in pole fitness. I can confidently say it was the best decision I ever made!”

Pole Divas Moonee Ponds Owner & Franchisee since 2009 

Seren Murrell

“I was drawn to Pole Divas because it’s a women-owned business and I wanted to be part of a like-minded community. Having worked at the front desk, I saw how we positively impact students—helping them grow stronger, more confident, and empowered.

With 21 years in the industry, Divas’ proven history reassured me it could adapt and thrive. The chance to be my own boss while having Kennetta and Head Office’s support was ideal, and I valued the professionalism and care that ensures staff are well-trained, so students receive the best experience.”

Pole Divas Prahran Owner & Franchisee since 2017

Lauren Magner and Frances Imbriano

We began our pole journey in 2011, first as students, then instructors, and now proud franchise owners. When it came time to open our own studio, Pole Divas was the clear choice—the brand’s success, supportive community, and ongoing mentorship gave us the confidence to take the leap.

Today, we own two thriving studios—Pole Divas Reservoir since 2019 and Pole & Aerial Divas Caroline Springs since 2023—and we’re excited to keep sharing our passion, expanding our community, and bringing the magic of Pole Divas to more women across Melbourne’s north and west.

Pole Divas Reservoir Owners since 2019 & Caroline Springs since 2023

Mel Lim-How

I began my journey with Aerial Divas Richmond in 2013 and instantly knew I’d found something special. With over 20 years in women-focused performance arts, I was drawn to the empowering atmosphere and supportive community.

By 2015, I became an Aerial Instructor and loved helping women build strength, confidence, and connection. Wanting to share that joy further, I opened Pole & Aerial Divas Ringwood in June 2022.
Being part of such a respected brand, guided by Kennetta’s leadership and supported by an incredible network, has been invaluable. Joining Pole & Aerial Divas truly was the best decision I’ve made.

Pole & Aerial Divas Ringwood, franchisee owner since 2021

Nicole Stojcevski  

“I was drawn to opening a Divas franchise because Divas has been around for 20 years. I see this as a long-term commitment and wanted to invest in a business that already has a strong foundation. Divas is an industry leader, and as someone who has competed extensively, I knew from experience that our training model works. Thanks to the quality of our instructors and syllabus, we produce some of the best pole dancers in the country.

Kennetta was also a huge inspiration. She’s a pioneer in the pole industry and still so deeply involved in the daily running. The opportunity to be mentored by someone with her drive and experience made joining Divas a clear and exciting choice for me.”

Pole Divas Point Cook Owner & Franchisee since 2024 

LIVE YOUR DREAM WITH DIVAS

Our Metrics

+483

Members And Counting

2

Studios in Victoria

0

Failed Studios

7

Territories available

+12

Years in operation

+3483

Visits per month

Everything You Need to Know
QuestionsReveal FAQ's

All available Melbourne Metro and Outer Suburb locations are listed on this page. However, if you’re interested in opening a studio in regional Victoria or another state/territory within Australia, you’re welcome to suggest it.

Yes. We currently have franchisees successfully own and manage multiple studios.

In addition to regular classes, franchisees have multiple revenue opportunities, including:

  • Shoe sales
  • Divas merchandise
  • Other retail merchandise
  • Grips
  • Private lessons
  • Studio hires
  • Hosting events
  • Partnerships with our Divas On Demand platform

We provide comprehensive training and ongoing support throughout your journey as a franchise owner. This includes:

  • Marketing support
  • Business systems (including booking platforms, email systems, and operational tools)
  • Instructor hiring and training
  • Business training and mentoring
  • An annual retreat
  • Fortnightly franchise meetings with opportunities to collaborate and connect with other owners, managers and the head office team
  • Direct support from our head office team

At Divas, you are never alone; we are a team, and we are all here for each other. When one studio succeeds, we all succeed.

Yes. While you don’t need to be an advanced performer, we do require franchise owners to have some pole or aerial experience and a strong passion for the industry.

No. As a small franchise group, we are unable to provide financing options.

Yes. We already have successful partnerships within our franchise network.

No. As a women-only space, our culture and community are deeply rooted in creating a safe and supportive environment specifically for women. This is central to who we are as a brand.

Start-up costs vary depending on factors such as studio size, location, and existing site conditions. On average, the investment ranges between $200,000 – $600,000.
These costs cover:

  • Franchise fees
  • Territory rights
  • Training
  • Studio fit-out, including all structural work for rigging poles and aerials
  • Equipment purchases such as Poles, Lyras, Silks, mats, yoga blocks, and safety mats

From initial enquiry to opening your doors, the process typically takes 6–12 months.

Owning a Divas studio is a hands-on commitment, especially in the first 6–12 months. While it may be possible to balance another role, we strongly encourage franchisees to make Divas their primary focus. The more time, energy, and presence you can dedicate to your studio and community, the greater your success will be.

You don’t need to be an instructor before enquiring, but we highly encourage you to train as one during the onboarding process. Teaching provides valuable first-hand experience, helps you relate to your staff, and strengthens your ability to lead your team.

Absolutely. Many of our franchisees had no prior business ownership experience before joining Divas. With the support of our Head Office, fellow franchisees, and our founder, Kennetta, you’ll be well-equipped to succeed.

Simply click the enquire button on this page and fill out the form to begin your journey.

Contact Us

All Divas franchisees must have prior knowledge and experience within the pole/aerial fitness industry. This could be as an instructor or student with a strong passion for pole or aerials. 

Please answer the following questions as your first step towards finding out more about a Divas franchise. Once submitted you will be contacted within a week to book in a discovery call with our Franchisor Kennetta Hutchens.

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